Iran's AI propaganda videos gain traction amid US tensions

Explosive Media, a key player in generating viral AI videos, has confirmed its role in producing pro-Iran propaganda. The representative, known as Mr. Explosive, initially denied ties to the Iranian government but later acknowledged that the regime is a "customer". These videos, featuring vivid imagery and controversial themes, aim to portray Iran as resisting global oppression, particularly from the United States.

The content includes depictions of US figures like Donald Trump and George Floyd, suggesting a narrative of confrontation and injustice. Dr. Emma Briant, a propaganda expert, described the videos as "highly sophisticated" and noted their significant reach, with hundreds of millions of views since the onset of the US-Iran war. Mr. Explosive stated that his team uses Lego-style graphics because it is a "world language", allowing them to communicate effectively with Western audiences.

The videos are produced rapidly in response to real-time events, often amplifying alternative narratives that counter US accounts. For instance, Mr. Explosive disputed US claims regarding a downed pilot, promoting a narrative that aligns with Iranian interests. This strategy exemplifies what Dr. Tine Munk calls "defensive memetic warfare", aimed at countering US rhetoric.

Despite social media platforms attempting to shut down these accounts, new ones continue to emerge, indicating a resilient form of internet diplomacy. This method of direct communication bypasses traditional media channels, increasing the risk of misinterpretation and potential escalation in the ongoing conflict.

What to watch: The continued evolution of Explosive Media's content and its impact on public perception in the West.