Tucker Carlson launches publishing imprint with controversial authors

Tucker Carlson, the former Fox News host, is launching a new publishing imprint called Tucker Carlson Books in partnership with the US-based publisher Skyhorse. The imprint aims to publish works by controversial figures, including Russell Brand and Milo Yiannopoulos. Carlson stated, "I think most people don’t read books anymore because they’re too absorbed in all the other available media," emphasizing the influence of those who do read.

Among the titles set for release is Brand’s book, How to Become a Christian in Seven Days, which Skyhorse describes as a guide to a unique spiritual experience. Brand is currently facing serious legal issues in the UK, having pleaded not guilty to multiple charges of sexual assault. Additionally, Yiannopoulos will publish Ex Gay, a work that has faced significant backlash in the past, including the cancellation of his previous memoir due to controversial remarks.

Skyhorse publisher Tony Lyons remarked that the imprint will provide a platform for ideas that are often censored, stating they are looking for "books that nobody else will publish." Carlson, who was fired from Fox News in 2023 and subsequently launched his own media company, sees this venture as a way to challenge mainstream narratives. The imprint is part of a broader strategy to capitalize on the growing demand for alternative viewpoints in publishing, particularly from right-leaning authors.

Power Read: Carlson’s new imprint positions him as a significant player in the alternative media landscape, potentially increasing his influence among right-wing audiences. By aligning with figures like Brand and Yiannopoulos, who have faced mainstream rejection, Carlson is strategically leveraging their notoriety to attract attention and readership. This move not only enhances Carlson's media presence but also signals a shift in the publishing industry towards accommodating controversial voices, which may further polarize public discourse.

What to watch: The upcoming release of Russell Brand's book and its potential impact on public perception amid his legal troubles.